- guardian.co.uk, Friday November 14 2008 15.43 GMT
As the climate crisis mounts and Arctic icebergs slip away, polar bears are suffering starvation, population declines, and drowning as they must swim further and further to find food. Seeking to raise awareness for the endangered species' plight, ADDI Concepts has taken wildlife preservation literally by designing a life-vest for displaced polar bears struggling to stay afloat as their homes sink into the sea.
Polar bears are facing a bleak future as Arctic icebergs continue to melt and ancient shelfs of ice collapse. The species inhabits only the Arctic Ocean and its surrounding areas, and they and can hunt consistently only from sea ice.
ADDI Concepts conceived of their polar bear life jackets not as a solution for the endangered species, but as a means to increase awareness about global warming and inspire action. Their portfolio states: "A dog who lives most of its days carried around in an expensive handbag doesn't need a camouflage hoodie and a small cap over its ears. There are a few other [creatures] who we should give at least the same attention"
The design group has also conceived of a bulletproof vest for Bengal tigers, whose numbers have decreased by 95% since 1910 due to illegal hunting.